Frequently Asked Questions

General Questions For SEO

Search engine optimization (SEO) is the process of optimizing web content and online presence in order to increase visibility in search engine results pages (SERPs). This involves optimizing a website's content, coding, and structure for maximum search engine visibility, as well as improving link-building strategies and other techniques to drive more organic traffic to a website.

1. What is SEO?

SEO is such a process, with the help of which we use the keywords related to a webpage/blog to bring it to its ranking in the search engine.

2. Does My Business Need SEO?

Yes, your business needs SEO if you want to increase your visibility online and generate more leads. SEO will help your website rank higher in search engine results, allowing potential customers to find you more easily. Furthermore, SEO can help you build trust and credibility with your target audience, helping to drive more conversions.

3. How Does SEO Work?

SEO stands for Search Engine Optimization and it is a process that helps to increase the online visibility of a website or a web page in search engine results. SEO involves optimizing the content of a website for the purpose of improving its ranking in organic search engine results. This is done by including relevant keywords, optimizing the page titles, meta tags, and descriptions, creating content that is relevant to the page being optimized, and other tactics to improve the website’s visibility in the search engine results. Additionally, SEO can involve link building, as well as making sure that the website is optimized for mobile devices and tablets.

4. How Can I Find The Keywords That People Are Searching For To Find Businesses Like Mine?

The best way to find the keywords that people are searching for to find businesses like yours is to use a keyword research tool. Some of the most popular keyword research tools are Google Keyword Planner, Ahrefs Keyword Explorer, SEMrush, Moz Keyword Explorer, and Wordtracker. These tools will allow you to research popular keywords related to your business and industry, so you can identify the best keywords to target in your marketing campaigns. Additionally, you can use Google Trends to analyze the search volume of certain keywords over time, which can help you identify potential opportunities to optimize your content and campaigns.

5. Why Isn't My Website Ranking on Google?

There are a variety of reasons why your website may not be ranking on Google, including:

1. Poor or lack of SEO (Search Engine Optimization): SEO is a set of strategies and techniques that help optimize your website for search engines, making it easier for them to understand what your website is about and rank it higher in the search engine results.

2. Lack of quality content: Google considers the quality of the content on your website when determining where to rank it. If your content is not well-written, informative, and useful to readers, it won’t rank as highly as other websites with better content.

3. Slow website speed: Website speed is an important factor when it comes to ranking. If your website takes too long to load, Google may decide to rank it lower in the search engine results.

4. Lack of backlinks: Links from other websites to your website are important for SEO. If your website doesn’t have many backlinks, Google may not consider it relevant enough to rank it highly.

5. Poor mobile optimization: Google now favors websites that are optimized for mobile devices. If your website isn’t optimized for mobile, Google may rank it lower in the search engine results.

6. Should I Do SEO, Run PPC Ads, or Both?

It depends on your goals and budget. SEO is a long-term strategy that can take months or even years to show results, while PPC ads can provide immediate visibility. If your budget allows, it’s beneficial to do both. SEO can help you achieve organic rankings and increase organic traffic over time, while PPC ads can help you get immediate visibility and conversions.

7. Does Social Media Help To Increase My Website's Rank?

Yes, social media can help to increase a website‘s rank. By creating and sharing compelling content on social media sites, you can draw more attention to your website, which can lead to increased traffic and higher rankings in search engine results pages. Additionally, having a strong presence on social media can help to build relationships with customers and potential customers, which can lead to more sales, more referrals, and more links to your website.

Technical SEO Questions

Technical SEO refers to the process of optimizing a website's back-end architecture and structure in order to improve its rankings in search engine results pages. It also involves optimizing the technical elements of a website, such as improving its page speed, improving its responsiveness for mobile devices, optimizing its internal linking structure, and ensuring its content is crawlable and indexable by search engine bots.

1. What Is The Difference Between On-Page SEO and Technical SEO?

On-Page SEO focuses on optimizing individual web pages to rank higher and earn more relevant traffic in the search results. It involves optimizing content, HTML source code, titles, meta tags, and other elements of a website.
Technical SEO is all about making sure your website is optimized for search engine crawlers. This includes optimizing URLs, creating a sitemap, setting up redirects, improving page speed, and ensuring that the site is secure and mobilefriendly. Technical SEO helps search engines understand, crawl, and index your website for better rankings.

2. What PageSpeed Score Should I Aim For?

The ideal PageSpeed Score will vary depending on your website‘s specific needs. Generally, a score of 85 or higher should be the goal. However, if the content on your website is particularly complex or you have a large number of images, you may need to aim for a higher score.

3. How Can I Find Technical SEO Errors?

1. Use Google Search Console: Google Search Console is a free tool that helps you track and optimize your website’s performance in Google search results. It can help you identify technical SEO errors such as 404 errors, duplicate content, and crawl issues.

2. Use Screaming Frog SEO Spider: Screaming Frog SEO Spider is a powerful website crawler that can help you identify technical SEO issues and errors. You can use it to find broken links, identify redirects, and discover duplicate content.

3. Check Your Site’s Load Speed: Page load speed plays an important role in SEO. If your page takes too long to load, search engines may not be able to index it properly. Use tools like Google’s PageSpeed Insights to identify any issues related to page load speed.

4. Test Mobile Responsiveness: Mobile responsiveness is an important factor for SEO. Use Google’s Mobile-Friendly Test tool to check if your website is properly optimized for mobile devices.

5. Check for Broken Links: Broken links can hurt your website’s rankings and user experience. Use tools like Broken Link Checker to identify and fix any broken links on your website.

Content Marketing Questions

Content marketing is the process of creating and sharing content such as videos, blog posts, infographics, and other forms of media to engage and inform your target audience. This type of marketing is used to build relationships with potential customers and keep existing customers engaged. Content marketing is often used to drive more traffic to a website and to generate leads and sales. It can also be used to build brand awareness and establish thought leadership.

1. How Long Should a Page of Content Be?

The ideal length for a page of content will depend on the purpose of the content and the platform it is being published on. Generally speaking, it is recommended that content should be kept concise and to the point, with the length of a page varying from around 300-1200 words.

2. How Do I Create SEO-Friendly Content?

1. Use keywords strategically. Research relevant keywords and phrases that are related to your topic and use them throughout your content.

2. Make use of headings and subheadings. Not only do they make your content more organized, but they also provide search engines with additional information about the content of your page.

3. Use internal links. Use links within your content to other pages on your website to help improve the user experience and to help search engines understand the structure of your website.

4. Optimize your images. Include keyword-relevant titles, descriptions, and alt-texts on all your images to help search engines understand what they depict.

5. Write compelling meta descriptions. Meta descriptions should be an accurate, concise summary of the content of the page, and should feature relevant keywords.

6. Ensure your content is of high quality. High-quality content is much more likely to be shared and linked to, which helps improve SEO.

3. Does Duplicate Content Harm Your Website's Rankings?

Yes, duplicate content can harm your website‘s rankings. Search engines use algorithms to determine the relevance of content on web pages, and having duplicate content can make it difficult for search engines to determine which version of the content is the most relevant. Duplicate content can also lead to a penalty from search engines, which can lower your website‘s rankings and visibility.

Link Building Questions

Link building is an important part of SEO. Link building involves creating links on other websites and blogs that direct users to your own website. This can help to improve your website's search engine rankings and overall visibility. Link building can also be used to create relationships with other websites, which can be beneficial for both parties. Additionally, link building can help to increase the amount of traffic to your website.

1. What Is Link Building?

Link building is the process of acquiring links from other websites to your own. It is an essential part of search engine optimization, as links are one of the most important factors in determining a page’s ranking. Link building helps to increase website visibility, traffic, and authority. It involves creating content, building relationships with other websites, and using strategic link placement to maximize the benefits for the website in question.

2. How Does Link Building Work?

Link building is the process of acquiring hyperlinks from other websites to your own. These links act as “votes” from other sites and can improve the authority of your website in the eyes of search engines. By creating high-quality content, getting other websites to link to yours, and promoting your content across the web, you can build a strong network of links that can help to improve your website’s rankings in search engine results.

3. Should I Focus On Getting More Links?

1. Create great content that other sites will want to link to.

2. Reach out to other webmasters and bloggers in your industry and ask for links.

3. Offer to guest post on other websites in exchange for a link back to your site.

4. Participate in forums and online communities related to your industry and share helpful, link-worthy content.

5. Add your website to online directories and link directories.

6. Submit your website to social bookmarking sites.

7. Exchange links with other websites in your industry.

8. Monitor your backlinks and create a strategy to acquire more.

4. What Is PageRank?

PageRank is a type of algorithm developed by Google to measure the importance and quality of a website. It is used by Googles search engine to determine how websites should be ranked in search results. The idea is that a website with a higher PageRank should appear higher in the search results. It is based on the idea that the more important a website is, the more other websites will link to it.

5. How Do I Analyze My Competitor's Link Profile? General SEO Questions

1. Use a backlink analysis tool – Backlink analysis tools like Moz, Ahrefs, and SEMRush can provide detailed information about your competitor’s link profile. These tools allow you to see the number of links, the types of links, and the referring domains for each link.

2. Identify the most valuable links – Once you have the data from the backlink analysis tool, you can identify the most valuable links for your competitor. These links are usually from high-authority websites and have the most influence on search engine rankings.

3. Analyze the anchor text – Another important aspect of analyzing your competitor’s link profile is to look at the anchor text used in their backlinks. This will help you understand which keywords and phrases they are targeting, and how they are doing it.

4. Look for link opportunities – Analyzing your competitor’s link profile can also help you identify potential link opportunities that you can use to improve your own link profile. Look for links that your competitor has earned, and then try to replicate them.

5. Monitor their progress – Finally, you should monitor your competitor’s link profile over time to see how it changes. This will help you understand

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